I’m always intrigued by how relevant this question is: Which side are you on? How about in 2020? Where every part of our day has a SIDE? More than a few years old now, this campaign came after I read John McPhee’s “Levels of the Game” – a book about the 1968 match between Arthur Ashe and Clark Graebner. As McPhee dissects the tennis, he retells the life events that brought each player to the match. I try to remember this now: every SIDE has a truthful path that led it here…

Agency: 77 Ventures
Executive Creative Director: Galen Bernard
President/Writer: Michael Haje
Creative Director: Rachel Heussenstamm

Production: Gorgeous
Director: Tom Carty
Editorial: Molehouse Post
Editor: Andrew Jenson